Paid Media Services

Spend less.
Make more.

The Bullpen is a pure performance marketing shop, focused on one thing: turning every $1 of ad spend into $1.20. You won't hear fancy stories about impressions and brand lift — you'll see the data: what went in, what came back, and what we're doing to widen the gap.

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Search & Display
Bing Search
Facebook & Instagram
B2B Advertising
Short-Form Video
PROGRAMMATIC Display & CTV
Pure performance
$1.00 → $1.20

That's the entire job. Every dollar you put into the ad platforms is tracked from the moment it goes in to the moment it comes back — no narratives, no vanity metrics, no dressing up a flat quarter. If the return isn't growing, you'll see that too, along with exactly what we're changing.

$400M+ Budgets managed
30+ Years experience
6 Major platforms
$125 Per hour · no retainer

Our paid media services

Every channel. Senior execution. Day one.

01

Paid Search

End-to-end Google Ads and Microsoft Bing campaign management built for performance. From keyword strategy and ad copy to bid management and automation — we optimize every variable that impacts your cost-per-acquisition.

  • Keyword research & match type strategy
  • Ad copy testing & creative iteration
  • Smart bidding & automation scripts
  • Search query analysis & negative management
  • Landing page alignment & CRO recommendations
Google Ads · Microsoft Ads
02

Paid Social

Audience-first paid social campaigns across Meta, LinkedIn, and TikTok. We build the strategy, architect the audiences, and execute full-funnel campaigns that drive awareness, leads, and revenue.

  • Audience research & segmentation
  • Creative strategy & ad formats
  • Full-funnel campaign architecture
  • A/B testing & performance optimization
  • Retargeting & lookalike strategies
Meta · LinkedIn · TikTok
03

Campaign Audits

A comprehensive teardown of your existing paid accounts — uncovering wasted spend, structural issues, missed opportunities, and a clear prioritized roadmap to significantly better performance.

  • Full account structure review
  • Wasted spend & budget efficiency analysis
  • Quality score & ad relevance audit
  • Audience & targeting assessment
  • Prioritized action plan with quick wins
One-Time Engagement · Any Platform
04

Fractional Strategy

A senior paid media strategist embedded with your team on a flexible, ongoing basis. We own the channel strategy, attend your meetings, report to your leadership, and make the decisions that drive growth.

  • Channel strategy ownership
  • Budget planning & forecasting
  • Team mentorship & training
  • Executive reporting & insights
  • Vendor & platform relationship management
Ongoing · Flexible Hours

How it works

From kickoff to results in days, not months.

01

Discovery Call

A focused 30-minute conversation about your goals, current performance, budget, and where the biggest opportunities lie.

02

Account Access & Audit

We review your existing campaigns, identify quick wins and structural improvements, and present a clear plan of attack.

03

Execution Begins

Senior specialists get to work immediately. No onboarding lag, no account handoffs — the same people you met are running your campaigns.

04

Optimize & Scale

Ongoing testing, reporting, and optimization. We scale what works, cut what doesn't, and keep you informed every step of the way.

Pricing

Simple pricing. No surprises.

At $125 per hour with no long-term commitment, you get senior-level paid media expertise at a fraction of the cost of a full-time hire or agency retainer. Scale hours up or down based on what your business actually needs.

Let's talk
$125/hr

No retainer · No long-term commitment

Ready to talk?

Your paid media team is ready.

Whether you need help next week or are planning a campaign months out, we'd love to learn about your business and see where we can make an impact.

hello@thebullpen.com

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